THE reputation of Wales’ thriving food and drink industry has been given a boost after the EU confirmed traditionally reared pedigree Welsh pork has gained protected status.

The European Commission has today awarded pork from traditionally reared pedigree Welsh pigs with traditional specialities guaranteed (TSG) status.

It joins a number of Welsh products that have been successful in achieving EU protected status. These include PGI Welsh lamb and beef, PDO Halen M?n / Anglesey Sea Salt, PGI Pembrokeshire early new potatoes, Conwy mussels, PGI Carmarthen ham and PDO & PGI Welsh wine.

Unlike geographically specific protected foods, pedigree Welsh pork can be produced anywhere in Europe, providing the animals are pedigree and are registered with the British Pig Association or a similar breed association.

Pig keepers using the TSG designation will be encouraged to become members of the Pedigree Welsh Pig Society who will be able to offer help and support to ensure pigs are reared according to traditional methods, keeping to the high standards of husbandry.

“This is a great accolade for Wales’ native pig breed and one that will help further elevate the profile of Welsh pork,” says Melanie Cargill, representative of a new initiative to develop the pig industry in Wales. “Shoppers are increasingly looking for assurance when it comes to their food purchases and this gives discerning customers that something extra.”

“Being only the third TSG awarded in the UK, it really demonstrates how unique the Welsh pig is.”

Making the announcement, rural affairs cabinet secretary Lesley Griffiths also spoke of the Welsh Government’s intention to ensure Protected Food Names continue to be recognised after the UK leaves the European Union.