Welsh seafood businesses are being urged to dive in and strengthen their position by collaborating with similar enterprises in Wales.

Two 'Dive In' events in Milford Haven next month will give those working in the industry the chance to meet-up and learn from sector experts, as well as receive training in how best to use marketing and social media to reach their target audience and build their brand.

The Welsh Seafood Cluster events mark the start of a series of programmes that will strengthen and upskill the Welsh seafood industry – and are a spin-off from the highly successful Tuck In events delivered through the Fine Food Cluster and supported by the Food and Drink Board.

The programme is available to all seafood businesses operating in Wales and provides training and support for enterprises.

It provides a platform for joint action to solve common industry problems, help them overcome barriers to growth, and ultimately add value to fish and shellfish caught or farmed on the Welsh shores.

The aim is to bring together a range of fishermen, processors, fishmongers, merchants and aquaculture businesses who have quality products and the ambition to grow alongside commercial, government and academic partners.

“Clustering – working in collaboration to overcome barriers and issues has proven to work effectively,” says Seafood Cluster manager, Siân Davies.

“This good practice can be modelled to strengthen and develop the seafood industry in Wales.”

The Milford Haven workshop will be held on December 10 in Suite 13 Cedar Court on Havens Head Business Park at 10am. The networking event Lee Haigh as guest speaker, along with Angela Sawyer of the Food Centre Wales will be later the same day at 7pm.