Dairy producers are being offered a growing team of local Lely specialists to give farm support advice and ongoing maintenance as well as providing sales services from their expanding site in Crud Y Wawr, St Clears.

“Development of our premises here will offer an even faster response rate to our customers, old and new,” explains Laurence Loxam, general manager, Lely Centre Midlands.

“We’re currently looking for a new base in the area but, in the meantime, we’re growing our presence in the town so we can offer a local service to local farmers. All our team speak both Welsh and English, and our response time is already fast.

“Our commitment is to develop this service even further, and to reassure our customers that they’ll continue to get a first-class local response.”

Lely, a leader in robot milking systems, has been developing its customer base in south Wales for nearly ten years, and over that time has played a strong role in automating farm processes across the area.

As a company operating for the past 70 years, it has prided itself on being at the cutting edge of agricultural innovation.

“We believe that our focus on designing and developing automated technologies will help dairy producers to enjoy a sustainable and profitable future in farming,” adds Laurence.

“We’ve been growing our services in Wales, especially in the south and west, for several years now and we’re excited to push this even more in 2021.

"With more and more customers we now need to increase our footprint which will include the new team members, a new office and warehouse, plus more on-farm training and advice.”

One of the company’s most recent developments has been its new decision-support platform, Lely Horizon.

The application analyses data and provides insights and pro-active advice to make a farmer’s life easier, the herd healthier and the farm more profitable.

It’s replacing the current T4C management system and pools together data from the Lely robots allowing the information to be accessed on any device at any time.