WALES' premier agricultural showcase goes online for a second year next month with a week-long celebration of rural life.

The 2021 Royal Welsh Show had to be cancelled again due to the pandemic but it will be seeking to fulfil its charitable objectives and showcase the agricultural industry online from July 19-22.

In partnership with other key organisations, the Royal Welsh Agricultural Society will ensure that all sections of the show offer an experience to newcomers, and bring back memories to those that would usually be spending a week-long celebration of agriculture in Llanelwedd.

"We are very much looking forward to educating people about the value of agriculture and local produce, share knowledge within the industry around best practice and discuss the latest topics within the agricultural sector," said a spokesperson.

"This year's virtual show will be laid out in a similar format on our online platform for all to enjoy. We cannot thank Business News Wales enough for creating this vital tool which will enable society events to be broadcast to all across the globe.

"Not only will the show offer a platform for partners to get involved but will also expose key issues and topics which will be discussed throughout the week, educating the general public about agriculture and the environment.

"With more and more visitors to rural areas of Wales it is inevitable for the society to take a leading role in ensuring the correct messages are explained to those wanting to enjoy their time in the Welsh countryside. Many award winners will also be announced throughout the week, celebrating stand-out university students to those who are notable within the agricultural sector in Wales."

Chief executive Steve Hughson added: "The success of last year’s virtual show showed the potential that technology and modern communications offer events, such as ours.

"Of course, we never expected to have to cancel two consecutive shows, however as we are in that position, we feel that once again we want to create a different version of the virtual show to celebrate the event and allow everyone a taste of what we are all missing."

The show will be featured on the society's social media channels, where followers will be able to enjoy an array of informative videos that will be on offer show week.

Previous sponsors and traders of society events have been emailed information regarding ways they can get involved with this year's virtual show. If you or an organisation that you are apart of would like to get involved in the week-long celebration then please contact the society at