Welsh TV and radio personality Roy Noble has accused large financial companies buying up land for offsetting carbon of having “no empathy for, or real understanding of farming or the countryside”.

In a personal plea to the Welsh public, the OBE recipient argued that taking away agricultural land for tree planting risked limiting Wales’ ability to be self-sufficient and threatened food security.

He said: “The tragic and awful events unfolding in Ukraine and the world’s extreme financial strain currently impacting on our country should focus the mind and underline priorities, one being self-sufficiency.

"It stands at around 60% in Wales at present I believe, but experts agree, from the farming world and beyond that it could be vastly improved with official support. Of course, we cannot produce everything, but a greater percentage is a realistic goal.”

Mr Noble, who worked as a teacher before embarking on a career in broadcast, argued that tree planting has benefits when done in the ‘right place with the right trees’ stating: “Without a doubt, planting trees is regarded and accepted as a way to combat the climate emergency and global warming, but ‘right trees, right place, right effect’ is, I feel, an acceptable mantra in that process.

"Planting on productive, rich arable land, surely is not, and, if done, the implication and effect will last generations.”

Many  farming familiesare rooted in their land, their hallowed ground

The Brynaman-born entertainer pointed at rural communities in the Cothi Valley, Carmarthenshire, where his mother's forebears lived for many generations, saying: “Many of the farming families, in all areas of Wales affected, are rooted in their land, their hallowed ground attached as it is to their soul and their very being.

"Many likely go back to the very early farmers. "That heritage deserves recognition and respect, for all they have contributed and will continue to do, feeding a need, in food production, co-operating in climate crisis initiatives, and working with government and agricultural bodies on sensible paths.”

The broadcaster’s intervention comes as a petition, launched by Countryside Alliance Wales continues to collect hundreds of signatures by the day.

The petition, which is online, calls on the Welsh Government and NRW to "stop purchasing productive farmland to plant trees which threatens our fragile rural communities, heritage, culture and the Welsh language".

It further adds: ‘We are deeply concerned about the number of companies purchasing productive farmland for tree planting to offset their carbon emissions and feel that the Welsh Government should further protect our communities from this practice’.

The petition was launched after a Countryside Alliance Freedom of Information request revealed the Welsh Government has spent a staggering £6million buying land with taxpayers' money.

In February, the Welsh Government announced that new memorial woodlands would be created at three separate sites, including a section of farmland at Brownhill in Carmarthenshire's Tywi Valley. The plans involve planting at least 60,000 trees, sparking fears that valuable agricultural land will be lost.

In the Carmarthenshire village of Cwrt-y-Cadno, Frongoch Farm was sold earlier last year to Foresight Group – a multi-billion pound private equity firm based in The Shard. It plans to plant thousands of trees across the valley, prompting locals to launch a fightback, arguing that the afforestation will be largely made up of conifers that could damage soil and have a negative impact on the landscape.

There are also multiple reports of farmers being targeted through cold-calls made by agents working for investors wanting to buy farmland to plant trees.

Rachel Evans, director of Countryside Alliance Wales said: “It is truly a great honour to receive the support of Roy Noble in what is an incredibly important campaign.

"We cannot stand by and watch productive agricultural land get swallowed up for tree planting initiatives that while well intentioned, have long term, negative, irreversible consequences for farming families in Wales and threaten our ability to produce our own food.

"Every signature represents a voice and alongside Roy Noble, we urge the Welsh public to ensure their voices are heard by signing our petition today.”

The online petition can be found here.