PotatoEurope returns this year on September 7-8 as a landmark event and key meeting point for the potato industry.

Back in its 2018 role as exclusive supplier of tractors and telehandlers, Case IH will perform extensive practical demonstrations as a highlight of the trade fair, held on the Rittergut Bockerode estate near Hanover, Germany.

Case IH tractors will once again inject some Red Power into the fair, at its machine demonstrations both on the field and behind the scenes.

More than 30 Farmall 100 C, Luxxum, Vestrum, Maxxum, Puma and Optum AFS Connect tractor models and several Farmlift telehandlers will represent the brand at this year's PotatoEurope.

"Our enthusiasm for this trade fair has taken on a whole new dimension this year. We need to acknowledge how fragile global supply chains are, and I don't just mean the semiconductor shortage from the Far East," stresses Dr Daniel Fischer, head of marketing at Case IH Germany.

"Not least the continuity of supply of agricultural products may be affected by rising costs, falling prices and the war in Ukraine. For us, this means that the performance, efficiency and precision of our machines and our precision farming solutions are more important than ever."

He added: "We see this increasingly popular trade fair as an excellent opportunity to showcase our high-performance machinery under practical conditions in front of an expert crowd.

"Optum, Farmlift, Vestrum and indeed all our models have the same qualities; high efficiency, a relaxed working environment and maximum precision for the most varied tasks that are now essential skills in modern farming."