Farmers are showing increased interest in machinery and equipment that will help them to farm more sustainably and lower their costs of production.

With soaring costs looking like they’re here to stay, growers are searching for ways to improve efficiencies and lower their inputs, say business advisers at the Midlands Machinery Show.

“People are interested in machinery that will help them be more efficient and reduce input costs, while still allowing them to continue with the same farming system,” says Alex Olivant, farm business consultant at Active Business Partnerships in Nottinghamshire.

“A lot of people are looking at fertiliser spreaders so they can use variable rate applications, and also direct drills, which used to require a lot of paperwork for grant funding, but now applications are much quicker,” she adds.

“There is 100% more interest in efficiency and what the new environmental schemes will push towards. Better efficiency is better for the environment and your back pocket, so it’s a win-win.”

Visitors to the Midlands Machinery Show on November 16-17 will be able to get plenty of advice from farm business consultants, while also seeing the machinery up close and talking to equipment manufacturers.

Sam Tugwell, a regional advisor at Velcourt who covers a large area surrounding Leicestershire, helped a number of clients last winter to access government capital grants, and will be exhibiting at this year’s event.

“Mostly clients were using the capital grant for reduced input machinery, like direct drills,” says Mr Tugwell. “It wasn’t people who were having a wholesale change to the way they farm, it was those who were upgrading their existing direct drills.

“Farmers are also showing interest in inter-row hoes for cereal crops, and rotary hoes that remove weeds from standing crops,” he adds.

He expects the trend for machinery that reduces inputs and environmental impact to increase in the coming years.

• For more information or to register for free entry to the Midlands Machinery Show, visit