They are in demand from top chefs across the UK and potatoes from the award-winning farmer owned business Puffin Produce Ltd are now on sale in Welsh Asda stores.

Following successful in-store trials over St David’s Day, two variants of Puffin’s new Blas Y Tir branded potatoes have gone on sale.

Welsh shoppers can take home 2kg bags of ‘Blas Y Tir Premium Pembrokeshire New Potatoes’ and ‘Blas Y Tir Estima Bakers’. “It is fantastic to see the Pembrokeshire new potato getting the recognition it deserves on Welsh supermarket shelves,” said Puffin’s general manager, Huw Thomas “We would like to thank Asda for their support in helping to considerably move forward the availability of the widely demanded Pembrokeshire early potato.

“It is very timely too as the beautiful distinctive taste of Pembrokeshire earlies is just what is needed for those delicious summer salads.

Rural Affairs Minister, Elin Jones said: “I’d like to congratulate Puffin Produce, this brings more home-grown produce to Welsh consumers and is an excellent example of the benefits of the increased profile to be gained from winning a True Taste Award.” Allison Lloyd, Asda local sourcing manager for Wales, said: “We know that locally grown food is on the top of our customers’ shopping list, which is why we work hard to ensure that all our stores have 100s of locally produced products.

“These potatoes grown by Puffin Produce are a perfect example of our commitment to local farmers in Wales, and we hope all our customers enjoy eating them this summer.”

Mr Thomas added: “Our True Taste Award-winning Estima baking potatoes have a delicate taste that complements other flavours. Like all our potatoes, they are uniquely grown and packed in Wales, so they offer a truly authentic ‘taste of the land’.

“They are stored in precisely controlled conditions throughout the winter period, allowing the very best moist and firm baking potatoes to be available all year around.”

Indeed, Huw believes Puffin’s success at the Welsh Assembly True Taste Awards has played a pivotal role in bringing the Estima potatoes to the attention of consumers and buyers.

“Being a True Taste winner is very special indeed, not only is it very satisfying to have your efforts recognised by the food and drink industry but from a commercial point of view – and with the consumer – it gives us a greater presence.”

Puffin is expanding its operation and is investing £2.6m in equipment and storage at its Withybush site.